CrescoFX and Larisa Yurkiw in Bloomberg

From Slope to Boardroom for Funding:

Canadian downhill ski champion Larisa Yurkiw’s work to reach the Olympics doesn’t end when she leaves the slopes after training.

The 25-year-old lost national-team funding in April, and has been forced to find help to compete against U.S. millionaire Lindsey Vonn in Sochi. Her detour has taken her through boardrooms to snag 12 sponsorship deals worth C$150,000 ($142,000) with companies including currency brokerage CrescoFX to cover her training and competition costs.

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By |2016-05-05T13:53:51+00:00December 31st, 2013|